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Why showing is one rare breed producer’s top marketing tool

Farmers Weekly

Within hours of Gussie Harmer’s Welsh pig scooping the supreme pig championship at the 2022 Royal Welsh Show, the young breeder had secured forward orders for four females from that gilt’s first litter. “It was an example of how powerful and effective showing is as a marketing tool,” says Gussie’s mother, Susan. “Shows are fun […]

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