The role of any food system is to serve the end consumer. In the past, farmers, food processors and retailers responded to the demands of consumers. Supply follows demand. For the most part, Canada has kept a very scientific based approach to policy making when it comes to food and how food is grown. However, based on what is happening in the European Union, there is concern with deviation from science-based policies. European policy making seeks to interfere in the demand and even more directly, in the supply side of the equation. The question that arises is will food policy move away from science? Bill Wirtz from the Consumer Choice Centre discusses how policy changes can affect food choices.