In this exclusive interview, Brad Freking, CEO of New Fashion Pork, shares his journey from the ground up in the swine industry and provides unique perspectives on the most pressing issues facing the sector today. Brad dives deep into the ongoing debate around loose sow housing, offering a viewpoint that contrasts with that of Brent Hershey. While Hershey has voiced criticism of certain industry practices, Brad emphasizes the need for unity, focusing on collaboration rather than internal conflict. He believes the industry should prioritize consumer choice and avoid attacking one another, as working together will better serve both producers and consumers alike. We also explore the challenges of sustainability and how New Fashion Pork is adapting to rising costs and the need for innovation in modern agriculture. Brad discusses the importance of leadership evolution, the role of technology, and New Fashion Pork’s strategy for meeting changing consumer preferences for better product quali